Architectural visualization is a very important communication tool for designers.
Ever since human being decided that living in caves was bad for their quality of life, building shelter has remained a constant thread throughout history. And even in those first rudimentary twig and grass-made structures, design communication and architectural visualization was a vital component in the process of construction. Something as simple as drawing a few lines in the sand was meant to show people the ‘thing’ before it was built.
We have come a very long way since then, but the principles of architectural visualization remain the same. It is a tool that is used to bridge the gap in understanding between architects, clients, and builders. If you aren’t communicating the design and explicitly telling the outside world what it is that you are doing, it will be misinterpreted by the builder and misunderstood by the client. Spoiler alert: these are both very bad.
Benefits of 3D Rendering
Thankfully, architects no longer have to rely on the design professionals to spend their precious time doing presentation drawings. That work can be outsourced to a community of artists who are dedicated to showing off architecture.
Connecting with freelancers who specialize in that work has never been easier, either. This is especially useful for smaller firms who can’t afford to keep a full-time staff of artists. And 2D rendering is just the beginning. With Virtual Reality recently hitting the mainstream, designers have the power of giving clients a virtual tour of their building before a single building permit is applied for. This not only impresses the person signing your checks, it cultivates an environment of trust. It also gives the architect the functional latitude to push the boundaries of design.
We are far from the knuckle dragging Neanderthals who crawled out of their caves to make better lives for themselves. But we still enlist the same basic principles when it comes to design and construction. Communication is key aspect in architecture as it is the design that conveys architects vision. Producing informative and engaging architectural visualization is the difference between a beautiful straw hut and a pile of soggy leaves.